Gianni Georgiades, most recently vice president of wholesale partnerships in Europe for Coach, is taking the helm of Lacoste Footwear. In January 2018, Pentland and The Lacoste Group announced a 50-50 joint venture (JV) based at the Pentland HQ in North London. The JV manages the design, production and manufacturing of Lacoste’s footwear globally. Pentland continues to manage UK distribution, while Lacoste handles distribution in its main territories.
“Gianni has extensive experience in product strategy and business development across various industry sectors and channels,” states Richard Newcombe, president of Pentland’s Footwear Division “He has an inclusive approach and will be focused on realising the huge potential for Lacoste in the footwear category, whilst building a great team environment.”
“I’m both delighted and privileged to have the opportunity to head up the newly formed JV between Pentland and Lacoste, in what is a transformative chapter in the proud history of one of the world’s leading heritage brands and I’m looking forward to the exciting journey ahead.,” says Georgiades, who has also previously worked for Deckers Brands as managing director EMEA, Harrods as sales & operating director and in international sales for the DSquared2, Maison Martin Margiela and Ungaro brands.