In an effort to better connect with the outdoor community, Oofos has become the official recovery shoe of The Dyrt, Xterra and Camelbak’s Pursuit Series where attendees participate in a range of outdoor sports and classes.
“We are excited to strengthen our relationship with the outdoor community and continue to deliver on our mission to make ‘yOO’ feel better,” says Duncan Finigan, brand leader of marketing at Oofos. “After a long day on their feet, outdoor enthusiasts have fallen in love with the benefits of our OOfoam technology, allowing them to feel better and do it all over again the next day.”
Oofos will sponsor events and activaties throughout the year, including appearing at each of the five championship events across the U.S. this year. Oofos will also sponsor Camelbak’s inaugural Pursuit Series, hosting an evening of “recovery and mOOsic” by the campfire on the final night for attendees, including a special acknowledgement of inspirational actions across the weekend. Oofos partnership with The Dyrt, the fastest growing camping app on web and mobile, will involve sponsoring its campground review leaderboards, offering prizes and encouraging consumers to get outdoors, explore and share their camping experiences.