Off Broadway Shoe Warehouse has launched the Puma Shop, a shop-in-shop concept that is exclusively available at its Los Angeles location.
“We wanted to take our partnership with Puma to the next level by driving awareness of our Puma offering in a highly visible fashion market,” states Andy Meyer, vice president and GMM of Off Broadway Shoe Warehouse. “In just a short time, the Puma Shop has been a tremendous success in allowing us to tell the Puma story to our Los Angeles customers.”
This new creative concept is positioned at the front entrance at 6920 W. Sunset Blvd. and is visible to an estimated 50,000 people who pass the store daily. With the ongoing athleisure trend still gaining momentum, athletic sales have been a crucial part of Off Broadway Shoe Warehouse’s business.
According to Meyer, the brand plans to introduce the concept across all of Off Broadway Shoe Warehouse’s 80 locations in the future.