Nurse Mates’ second annual #GiveHeartsForKids campaign raised $16,500 for children’s cancer research. The month-long initiative held during September far exceeded the 2016 campaign’s contribution, with 100 percent of the proceeds benefiting St. Jude Children’s Research Hospital
“We are very proud to be able to contribute to Childhood Cancer Awareness Month with our #GiveHeartsForKids campaign for a second year in a row,’ states David Issler, president of Nurse Mates, a division of H.H. Brown. “This campaign continues to build momentum, and we view it as a huge success that we were able to significantly increase our donation amount this year. We are devoted to this vital cause and look forward to supporting St. Jude for years to come.”
This year, Nurse Mates called upon the support of TV Host and two-time New York Times Best Selling Author, Maria Menounos, as well as Courtney Thibeault, the face behind nursing humor Instagram account @NursesOfInstagram, to spread the word about the brand’s campaign. Their respective social media followers joined the Nurse Mates community in the effort to raise awareness and funds for childhood cancer research. By simply featuring a heart photo on Instagram, #GiveHeartsForKids allowed the community to support an incredible cause and make a difference.
Nurse Mates committed to donating $1 for every image featuring a heart posted to Instagram using the #GiveHeartsForKids hashtag and $10 for every footwear purchase made through NurseMates.com, directly to St. Jude Children’s Research Hospital.