New Balance is headlining A.F. Live’s virtual pop-up market. Reimagined in the age of Coronavirus, the online forum is designed to establish authentic connections between brands struggling in the face of Covid-19 and consumers sheltering at home. AF Live sparks discourse and engagement through organic and authentic interactions with brands.
New Balance, led by Chris Davis, vice president of Global Marketing, joins the roster of 15 brands who will share insights into marketing in the age of Coronavirus, answer questions about the effects of Covid-19 on small businesses and offer exclusive discounts to shop and support American businesses. New Balance joins a total of more than 50 brands from the fashion, beauty, home, design and craft beer industries, including Ball and Buck, Red Wing Heritage and United By Blue, among many others in the first-of-its-kind live experience.
“We have all been affected by Covid-19, especially small businesses and retailers,” states Mark Bollman, founder of A.F. “These events offer a form of escape for people sheltering at home and the unprecedented opportunity to connect directly with the founders and CEOs of leading brands across the nation. Combine that with access to exclusive promotions and offers, and you’ve got the perfect way to spend your Sunday afternoon.”
AF Live will take place at https://live.shopaf.co/ on May 14 at 8 p.m. EST.