New Balance and Foot Locker have teamed on the launch of the NB Collective, celebrating individuals doing extraordinary things to energize the younger generation. The launch will kick off with the release two exclusive colorways of the brand‘s iconic 327 jogging silhouette.
Ahead of the drop, NB Collective will roll out content, including a hero film spotlighting individuals across three cities doing extraordinary things to “energize a generation.” Content will feature American singer, Remi Wolf; New York rapper, Aurora Anthony; Musician Lonr; and Influencer Bryana aka @greeneyed_beauty. Going forward, NB Collective will look to identify relatable and aspirational individuals who can speak authentically to interests, passions and their everyday lives.
As for the shoes…NB Collective utilizes the iconic 327’s oversized ‘N’ as a visual marker and is designed to create a globally aligned, account-exclusive package. The NB Collective pack will be available exclusively at Foot Locker, Foot Locker Canada, Footaction, Champs Sports and Champs Sports Canada on Mar. 4 and priced at $90 (SRP) in both men’s and women’s.
