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New Balance and Concepts release the limited-edition “Made in USA” 997 Rose

Image and video hosting by TinyPicSneakerheads rejoice! Boston-based New Balance and cool kicks store Concepts have done it again. The duo have reunited to release the limited edition Concepts x New Balance “Made in USA” 997 Rose. Inspired by rose champagne, the sneakers feature a premium pig suede upper done in a rose colorway with croc-embossed cow leather accents. 

In conjunction with the launch of the limited-edition shoe, Concepts is debuting its first New York City outpost at 225 Hudson Street in New York City’s Tribeca neighborhood. Serving as a pop-up to support collaboration releases through a creative in-store experience, the store will open exclusively to launch collaborations and close when the style is no longer available. First up? The 997 Rose, which launches tomorrow, Nov. 8 and retails for $235 exclusively at Concepts New York, Concepts Cambridge and on

The March 2024 Issue

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