Open now through Oct. 16, Extra Butter x New Balance Outdoor pop-up shop offers the athletic brand’s new line of weather-resistant styles. The collection encompasses New Balance’s rich heritage with the latest in outdoor technology. The space, situated in the back room of the trendsetting retailer, will serve as an initial launch point for the collection (available exclusively through Extra Butter until November 2016).
“We’ve been working with New Balance closely, and have seen both stylish and functional design amplified in their outdoor category,” offers Extra Butter Co-Founder Jason Faustian. “I believe there is an increasing sentiment among people to unplug and escape. This past summer, our team did just that and made the outdoors [space], and now we have the product and intention to interact with nature year round.”
The space will also invite visitors to participate in a contest to win a spot on a hiking trip to the Mohonk Mountain range, upstate New York, with the Extra Butter and New Balance team to test the product first-hand.