A custom dress brand introduces casual offerings, exclusively through an app.
Custom men’s dress-shoe brand Awl & Sundry has just released its first-ever sneaker in collaboration with the Spring mobile shopping app. Spring x Awl & Sundry designs include eye-catching oxfords for the busy and stylish nine-to-five man as well as sleek, metropolitan high-tops for nights out on the town. The collection is intended to bring guys from day to night, whether they’re hitting the grind or making the scene.
Spring is known for connecting brands directly to consumers in innovative ways housing exclusive offerings. With brands such as Rebecca Minkoff, Marissa Webb, Givenchy, Opening Ceremony, Marc Jacobs and 3.1 Phillip Lim on the roster, Spring continues to garner the interest of mogul brands to help leverage products via Spring’s forward-thinking shopping platform to connect with a new consumer. “When you venture into a collaboration, you want a partner that has consistently followed and built on a vision of style and quality across the board,” offers Awl & Sundry CEO Nikon Marvania. “That’s Spring. We’re proud to share in that vision, and these exclusive designs embody that ethos.”