Mia Shoes is taking steps to help fight breast cancer with two new initiatives. Starting this month and running through Oct. 31, the Miami-based brand’s philanthropic arm, Mia Cares, will donate 10 percent of proceeds from sales of its Amanda style to breast cancer research at the Sylvester Comprehensive Cancer Center at the University of Miami Miller School of Medicine. In addition, 400 pairs of a custom designed Amanda shoe bearing the iconic pink ribbon will be donated to QVC. Valued at $20,000, the shoes will be sold during the shopping channel’s FFANY Shoes on Sale event on Oct. 16, with 80 percent of proceeds benefitting the Fashion Footwear Charitable Foundation.
“The lives of so many of our employees and extended Mia family members have been touched by this all too common cancer,” says Mia Founder and CEO Richard Strauss. The Mia Cares donation, expected to exceed $5,000, will support a clinical trial studying new therapies in Triple Negative Breast Cancer (TNBC), one of the disease’s deadliest types. “Our goal is to make a difference–to support known causes and give back to the communities where we live and work,” adds Suzanne Leslie, creative director. For more information, visit miashoes.com.