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Merrell Names new VP of Sales

Merrell, a division of Wolverine Worldwide, has named Alex Brown to the position of Vice President of U.S. Sales reporting directly to global brand president, Chris Hufnagel.

Alex joins Merrell after having spent his entire career in the outdoor and active lifestyle industry, most recently serving as Senior Sales Director for The North Face, a division of VF Corp. Prior to that, he founded and managed his own sales and marketing agency, and previous to that had senior sales roles with Pearl Izumi and specialty running retailer, Playmakers.

“We’re thrilled to have Alex join the Merrell team. He brings a genuine passion for the outdoors, along with extensive relationships within and beyond the outdoor industry,” states Hufnagel. “We look forward to bringing Alex’s insights and knowledge to Merrell and working with him to continue growing, building and protecting this iconic brand—along with sharing the power of the outside with Merrell consumers around the world.”

Born and raised in Merrell’s home state of Michigan and a graduate of Michigan State University, Alex and his wife, Jesica, reside in west Michigan with their three sons. Alex is an avid hiker, mountain biker and snowboarder.

Alex Brown

The March 2024 Issue

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