Felix the Cat has a new surprise in his magic bag of tricks: Skechers x Felix the Cat footwear. Launching in celebration of the silent screen star’s 100th anniversary this month, Felix the Cat will adorn a collection of women’s shoes, all designed in his signature black and white with pops of red.
“Thanks to his iconic status, Felix the Cat boasts a one-of-a-kind cachet that makes him a perfect partner for our women’s footwear,” states Michael Greenberg, president of Skechers. “He brings a fresh retro play to our on-trend Skecher Street product, and his recognizable face on BOBS from Skechers will help drive awareness of our philanthropic collections. We look forward to this new collaboration and seeing all the ways that we can utilize Felix the Cat’s broad appeal across multiple styles to reach more consumers than ever.”
Felix the Cat’s comic strips, character prints, logo details and classic colors are featured on several of Skechers’ popular designs. Initial styles include Skecher Street chunky platform cleated and slip-on sneakers, as well as Skechers’ BOBS for Cats alpargatas and casual comfort sneakers. For every purchase of BOBS from Skechers shoes featuring Felix the Cat, Skechers will make a donation to Petco Foundation to help save the lives of cats and dogs. Since 2015, the company has donated more than $4.58 million to animal welfare organizations through sales of its BOBS from Skechers collection — funds that have helped more than 847,000 pets in the United States, including more than 487,000 animals saved through adoptions.
The Skechers x Felix the Cat collection for women will be available at Skechers retail stores, Skechers.com and select department and specialty stores throughout the United States as well as select markets around the world through a multi-year licensing relationship between Skechers and Universal Brand Development.