Florence is famous for many things. Art. History. Beautiful buildings. Gelato. Season four of MTV’s Jersey Shore. Now the Italian city is home to a Luichiny flagship store, too. Located near the Piazza della Repubblica, the 800-square-foot space stocks the brand’s entire collection of shoes and boots. “Putting our footprint down in Florence is a key component of our global brand and distribution strategy,” says Diane Butrus, COO of Luichiny’s parent company, Demand Shoes LLC.
The store officially opened its doors on Apr. 5, treating shoppers to special promotions, drinks, music and a festive Florentine atmosphere. “The setting, in one of Florence’s oldest historical buildings, features murals throughout the walls and ceilings and our Luichiniy shoes will look like jewels,” says Demirbilek Yigit, the store’s proprietor.