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Sebago’s summer-long pop-up in NYC opens in honor of the brand’s 70th anniversary.

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Sebago has New Yorkers covered this summer—last night, the New England heritage brand celebrated its 70th anniversary with the opening of its NoLiTa (254 Elizabeth Street) pop-up store. Kicked off by a “sophisticated twist on summer camp,” guests enjoyed architectural ice cream sandwiches, craft beer tastings and an oyster shucking class while perusing the store’s selection. The shop, which will run through August, features everything from limited-edition styles for both men and women to apparel and bags. Items to look out for? A new women’s collaboration with Liberty Art Fabrics and reinventions of the brand’s iconic styles—think color updates to the “Docksides” boat shoe and exclusive hand sewn penny loafers. “In honor of our 70th Anniversary, it felt like the right time to celebrate the heritage of our shoes, while also showcasing how far we’ve come in the last seven decades,” says Dani Zizak, chief marketing officer for Sebago. “The importance and reverence of craft has been with us from the beginning and continues to inspire us to deliver the finest products for a life well crafted.”

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