Keds, a division of Wolverine Worldwide, has named footwear and apparel industry veteran Jennifer Lynch as the new Vice President of Global Product. In her new role, Lynch will manage design, product development and product management for the brand.
“Jen is an innovative, consumer-focused product professional with extensive experience in guiding global product launches and growth efforts within high-profile apparel and footwear companies,” states Bornie Del Priore, global brand president of both Keds and the Wolverine Worldwide Kids Group. “Her track record for creating global go-to-market strategies that support growth initiatives make her a perfect fit for Keds. Her drive and passion are evident as soon as you have a conversation with her, and I know she is excited to bring this passion to the Keds brand.”
Lynch joins Keds from New Balance, where she played an integral role in the growth of both its apparel and footwear businesses for more than a decade. Most recently, she held the role of general manager of Global Apparel Merchandising. Prior to that, Lynch held roles in footwear as the global head of Women’s Classics and Lifestyles. She also managed New Balance’s Made in US and Made in UK product as well as a cross-category footwear line called NB Sport.
“I am thrilled to join the Keds family during such an exciting time of expansion for the brand,” Lynch states. “There is so much opportunity to build on Keds’ already incredible portfolio of iconic styles while exploring additional collaborations like our current partnership with Kate Spade New York. I am excited to start contributing to Keds’ rich history of designing footwear to help empower women to look good, feel good and succeed.”
Lynch holds a master’s degree in business administration from Northeastern University and a bachelor’s degree from Ithaca College.