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K-Swiss Appoints VP of Lifestyle

K-Swiss has named Andrew Richard as the California-based company’s new VP of Lifestyle.

In this role, Richard will lead lifestyle sales for the Americas region, including the wholesale sales team and K-Swiss distributors. Richard brings a wealth of experience in the athletic footwear business in product merchandising, business planning, and sales leadership roles. He has worked at some of the biggest brands in the footwear industry including Nike, Reebok, Timberland, Puma, and Asics. Most recently, he served as the VP/GM of North America for FootBalance System where he and his team built and expanded the distribution of the company’s 3D foot scanning and custom insole technology.

“I’m delighted to join a brand with such a storied history, and so much future potential,” sates Richard. “Leaning on K-Swiss’ leadership in tennis to build a lifestyle business is a big opportunity.”

“Andrew’s combination of sales, strategy, planning, and merchandising makes him the perfect fit,” states Barney Waters, K-Swiss Brand President. “As we evolve the brand with a wider and more premium assortment, his skillset and experience will be extremely valuable”

Andrew Richard, VP of Lifestyle, K-Swiss

The February 2024 Issue

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