Justin Brands expands its European offering.

Justin Brands, makers of Justin, Tony Lama, Chippewa and Nocona, is expanding its global reach and setting up shop in Europe by implementing a sales and distribution infrastructure to match interest and demand. With a focus on reaching both traditional western and fashion-conscious consumers, Justin Brands has welcomed a sales force of 14-plus reps, each with extensive footwear sales experience, who will provide service across 18 countries. Retail accounts will also be able to work directly with the sales force in order to bring product to their stores from the newly established Justin Brands warehouse in Lanaken, Belgium, which will provide a more efficient and cost-effective process for customers who were previously importing directly from the U.S. “We are focused on bringing superior craftsmanship, great value and top notch customer service to our customers in Europe,” says Randy Watson, CEO and chairman of the Berkshire Hathaway subsidiary.