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JSSI Hooks Guy Harvey Enterprises for Boating/Coastal Casual Line

Guy Harvey Enterprises and Jack Schwartz Shoes Inc. (JSSI) have signed a global licensing agreement to launch a new line of boating and coastal casual footwear featuring the iconic artwork of world-renowned artist, conservationist, scientist and entrepreneur Dr. Guy Harvey. The collection will debut in time for the 2018 holiday season and a percentage of profits from sales will be donated to the Guy Harvey Ocean Foundation (GHOF) to fund scientific research and educational initiatives to ensure that future generations will enjoy and benefit from a naturally balanced ocean ecosystem.

“We’re proud to be partnering with JSSI to create comfortable, colorful, quality shoes that can take you from the boat to the beach to the barbecue,” states Dr. Harvey. “This is an incredible opportunity for both Guy Harvey Enterprises and the Guy Harvey Ocean Foundation. We truly appreciate the support of JSSI in our efforts to create a sustainable marine ecosystem.”

“We are excited to be coming into the Southeastern United States market with such a beloved and well-respected partner as Guy Harvey, expanding our footprint to states where boat shoes are better suited than boots,” says JSSI President David Schwartz. Sandals and sockless footwear are growing everywhere, and having spent his life in and around the ocean, Guy Harvey knows better than anyone the value of a comfortable, versatile shoe that can transition from land to sea.”

Founded in 1986 by Dr. Harvey, Guy Harvey Enterprises creates apparel and merchandise that reflect his love of the ocean and marine life. With this launch, the Guy Harvey brand is expanding its line of performance and leisure apparel to bring the familiar color and action of Dr. Guy Harvey’s artwork to a wide range of comfortable, versatile and high-quality footwear. The launch also marks an expansion of JSSI’s licensing business, coming on the heels of its agreements with Andrew Marc, Marc New York and Emeril Lagasse. As a family-owned business, JSSI has always dedicated itself to providing fashionable, comfortable and durable products that take people through any path, creating and distributing everything from street sneakers and all-weather boots to no-slip shoes for restaurant professionals.


The April/May 2024 Issue

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