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Jim Pisani Stepping Down as Timberland’s Global Brand President

VF Corporation has announced that Jim Pisani will step down from his role as Global Brand President, Timberland. He plans to move to the Midwest U.S. to be closer to his family. A search for Pisani’s replacement is underway. Effective immediately, Scabbia Guerrini will serve as acting Global Brand President. Guerrini has overseen the Timberland globally since January 2018. He will partner closely with Pisani during the transition period to ensure seamless continuity in the brand’s global operations.

“We are firmly committed to find the right person for this role—someone who brings deep industry experience and embodies Timberland’s culture and commitment to social and environmental responsibility,” Guerrini says.

Pisani was appointed to the position in August 2016. During his tenure, he led significant initiatives that strengthened the brand’s global position and competitiveness. Pisani led the reorganization of the Timberland’ leadership team and drove the process to establish an evolved brand strategy and creative vision for the brand. He also instituted measures that globalized the brand’s operations with improved collaboration across all functions and regions.

“Jim is an extremely talented leader who has left an indelible mark on the Timberland brand and VF overall during his time here,” says Martino Scabbia Guerrini, group president, EMEA for VF Corporation. “Today we have a strong foundation and leadership team in place to guide us into the future. We understand and support Jim’s decision, and are grateful for his service.”

Pisani joined VF in 2008 as president of VF’s Licensed Sports Group, which included the Majestic brand. He was appointed to Global Brand President of Timberland following VF’s divestiture of the VF’s Licensed Sports Group business in 2016. Prior to VF, Pisani held a succession of leadership roles in branding, merchandising, sales and marketing at PepsiCo and Kraft Foods.

Jim Pisani

The March 2024 Issue

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