The Original Muck Boot Company has partnered with country singer/songwriter and designer Jessie James Decker to promote the launch of its Cambridge rain boots for Spring ’17. The official consumer launch of the boot took place at a pop-up event in Nashville on Sunday, March 19, where Decker met and spent time with fans and showed off her own pair of Cambridge boots. Throughout March and April, the singer will share images on her social channels, participate in a social media takeover for the brand and help to promote a Muck sweepstakes.
“We are so proud that our Cambridge collection offers the absolute best in rain protection and style,” adds Heather Kananowicz, global director of product marketing, footwear and accessories, at Honeywell Safety Products. “Jessie James Decker demonstrates a realness and likeability, and in partnering with her, we are able to reach consumers who are genuinely interested in quality products that look and feel good, and deliver on what they promise.”