Informa Markets Fashion announced today the cancellation of Magic’s Las Vegas fashion wholesale trade show at the Las Vegas Convention Center, which was set to run Sept. 30 – Oct. 2, 2020. Instead, Magic, with sister shows MICAM Americas, Coterie, Project and Children’s Club will debut their digital trade event, scheduled to open on Sept. 1, 2020 and run through Nov. 1, 2020.
With the offering of a centralized digital trade platform, brands and retailers can shop an inclusive, location-free platform while bridging the gap created by the continued uncertainty of travel restrictions and health and safety concerns. This digital trade event is the initial step forward within a larger, future-facing plan of collaborative physical and digital events for the fashion wholesale industry.
“Based on our discussions with partners and stakeholders surrounding health, safety and travel concerns across the country, cancelling our late September Las Vegas event, while disappointing, is the best path forward for our fashion community,” states Nancy Walsh, president of Informa Markets Fashion. “Current climate aside, re-evaluating, re-adjusting and continually maturing our business model has always been part of our company ethos. Our digital trade event is a natural and necessary first step in revolutionizing and innovating our business in a time that is primed for digital opportunity and outlets.”
Magic’s digital marketplace, powered by NuORDER will feature brands across women’s, men’s and children’s apparel, accessories and footwear as well as educational seminars. With a full eight-week run time, retail buyers will be able to leisurely explore a library of shoppable editorials and educational content, from curated roundups and retail discovery sessions to industry insights. The fusion of community and value-add content will is intended to generate a more efficient aisle experience of product discovery for retailers. Additionally, participating brands should benefit from enhanced brand storytelling and the ability to make more informed merchandising decisions in real time through data analytics and NuORDER’S features, such as digital catalogs, line sheets, 360 imagery and shoppable hotspots to connect and conduct commerce.
“From the very beginning of planning a digital component to our events, back in early 2020, we have been diligently taking strides forward to ensure a meaningful product was developed for our community,” says Kelly Helfman, president of Magic. “We have had our finger on the pulse of our industry and we have learned so much from our customers, partners and community in the past few days, weeks and months—their needs, wants and hopes—which allows us to more confidently step forward this year and then further enhance our business into a dynamic and hybrid future in 2021.”