Vibram Five Fingers is partnering with Gold’s Gym to develop a proprietary training shoe.
Giving athletes traction since 1937, Vibram is partnering with another longstanding fitness leader, Gold’s Gym. The company, known best for its premium rubber outsoles and Five Fingers brand, has entered into a footwear partnership to develop a Gold’s Gym Five Finger cross-training shoe in collaboration with the gym’s fitness experts.
“The launch of a Gold’s Gym FiveFingers cross training shoe with Vibram offers another meaningful way for fitness enthusiasts to connect with the Gold’s Gym brand beyond the gym,” adds Michael Cobb, chief marketing officer of Gold’s Gym. “Vibram’s footwear expertise is invaluable and we look forward to developing a shoe that maximizes function and form.”
The shoe is slated to launch in early 2017 throughout North America.