People Footwear launches limited-edition sneaker in collaboration with Le Ballon FC.
Viva la France! In tandem with the height of European football season, People Footwear has released a limited-edition sneaker in collaboration with Avery Dennison RBIS and Le Ballon FC. And in true patriotic fashion, each sneaker sports the French flag on the heel and innersole. The sneakers feature a woven upper, made with Avery Dennison RBIS Component Weave Technology, designed using the signature monochrome stripes of Le Ballon.
Component Weave is an innovative solution created using researched jacquard weaving techniques incorporating yarns originally used in the automotive industry. RBIS’ Collitex weaving facility in Italy was able create the material using a new mounted jacquard loom, able to handle a combination of thicker yarns. The result is a lightweight, lace-up sneaker with a contemporary look. “We’re excited to launch this special sneaker, showcasing RBIS’ innovative technology,” offers Nikita Jayasuriya, global head of Halo Brands and Special Projects. “The sneaker creates a perfect synergy between People Footwear’s signature style and Le Ballon FC’s unique identity.”
The sneakers will be on display for a limited time exclusively in the pop-up gallery La Galerie du Ballon, throughout the month of July, and a limited-run of 50 pairs will also be available online.