9Threads, creators of the award-winning B2B publications Footwear Plus and Earnshaw’s, has been acquired by Wainscot Media. The deal expands the Park Ridge, NJ-based content marketing agency and magazine publisher’s portfolio to more than 50 publications, including healthy living and luxury lifestyle titles, city and regional magazines, and the B2B fashion magazine MR.
Nearing its 30th anniversary, Footwear Plus is the leading fashion magazine covering the footwear industry. At 103 years old, Earnshaw’s is considered the bible of the childrenswear industry. The magazines will remain based in New York and continue to report to 9Threads VP and publisher Caroline Diaco.
“We are proud to add Earnshaw’s and Footwear Plus to our growing family,” says Mark Dowden, president of Wainscot Media. “As we expand our portfolio, we will continue to create increasingly powerful and effective content for our clients across all platforms.”
“We are excited to join the Wainscot Media family,” says Diaco. “The synergies coupled with Wainscot’s extensive expertise and capabilities in media and event planning will only enhance our ability to cover our industries.”
Key to those synergies will be Wainscot’s luxury media division, which specializes in content creation that communicates directly to today’s target consumer. Luxury consumers crave knowledge, and Wainscot’s team of editorial experts goes beyond logos and hype to tell the back story of leading designer brands and retailers—showcasing the people and processes that make those entities special. An emphasis on intelligent luxury produces brand stories conveyed in rich detail and presented in beautifully sophisticated style. Services include social media marketing, e-newsletters, online reputation management, video production, custom magazines and website development.
“It’s a B2B, B2C and D2C world, and as professional content creators, we can deliver on our clients’ various target audience needs and goals,” Diaco says. “With our deep understanding of the footwear and childrenswear industries, established relationships built over decades and now the Wainscot Media engine, we represent a trusted and viable partnership in the rapidly evolving Information Age.”