Subscribe Now


Footwear Cares Keeps the Good Deeds Rolling

The Two Ten Footwear Foundation charity initiative has shoe people giving back.

Wednesday, April 15th marked the two year anniversary of the Boston Marathon bombings. Marty Walsh, mayor of the city of Boston, declared the date will now be known as One Boston Day in celebration of the resiliency, generosity and strength of the people of Boston. The Footwear Cares initiative showed its support in a few different ways—Two Ten volunteered to sort clothing and books, as well as donated 270 pairs of youth athletic shoes, donated by The People’s Shoe Company, to be distributed to Boston’s low income children through the Cradles to Crayons organization.

In the first two weeks of Footwear Cares, companies and their employees have worked with local non-profits in 19 venues across 10 states. A few examples:

—300,000 meals for food insecure packaged in Indianapolis at Bankers Life Fieldhouse
—23,693 meals packed at the NYC Food Bank and 3,100 meals at God’s Love We Deliver in Brooklyn
—14,194 meals sorted and packed in Greater Boston Food Bank
—A Habitat for Humanity home constructed in Westchester, NY for an Iraq War Veteran
—4,400 gift bags assembled for Pediatric Cancer Research Walk in California
—25,000 meals packed in the Mid-Ohio, Marin, CA and St. Louis Area Food banks

Next week, the team at Footwear Plus will partner with CCNY to support the Beacon of Hope Residence. How is your company participating? We’d love to hear about in the comments!

The April/May 2024 Issue

Read Now