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Foot Locker and Nike Introduce Sneakeasy Concept

As part of Foot Locker’s over-arching strategy to offer differentiated brand experiences and products, the retailer has teamed with Nike to offer industry-leading experiences to consumers through innovative in-store and pop-up opportunities. The latest joint experience will come to life in New York in the form of a Sneakeasy–a window into what’s next in Nike and Jordan sneakers.

The Sneakeasy NYC pop-up will unlock the magic of the sneaker hunt, serving the sneaker-obsessed consumer by offering a curated and coveted assortment of Nike and Jordan products and services, exclusively in partnership with Foot Locker. Sneakeasy is scheduled to open at 30 Wall Street on Wednesday, Nov. 22, 2017, from 11 a.m. to 5 p.m., and will remain open daily through Dec. 1.

Consumers can learn more about exclusive launches and events at Sneakeasy by following Foot Locker and Nike social channels and by joining Foot Locker’s VIP loyalty program and the NIKE PLUS program for special member benefits. Submissions for the first Sneakeasy launch, the Special Field Air Force-1 Mid “OBJ” ($160) open today via the Foot Locker App Launch Reservation system. Additional launches will drop throughout the week featuring new product assortments each day.

In another effort to raise the consumer shopping experience with Nike, Foot Locker is hiring new experts, specially trained on Nike in “Nike Pro Athletes” and “Nike Pro Leads” roles. These two new, full-time career opportunities were created by Foot Locker in partnership with Nike to drive elevated customer experiences at Foot Locker by offering and sharing an emotional connection to the brand’s products.

“At Foot Locker, we are proud to have associates who are so deeply knowledgeable and passionate about all the great premium products we have to offer,” states Tony Aversa, vice president of Customer Experience and Sales for Foot Locker North America. “These new Nike Pro Athlete and Lead positions will allow for even more in-depth consumer connections for both Foot Locker and Nike.”

Special Field Air Force-1 Mid “OBJ” (retail price $160) launches at Sneakeasy on Nov. 22, 2017. (PRNewsfoto/Foot Locker, Inc.)

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