Designer Brands, parent company of DSW, has announced a partnership with Midwestern supermarket chain Hy-Vee. Due to current public health crisis, the partnership will launch initially with an online experience, offering customers DSW’s digital experience via Hy-Vee.com. DSW and Hy-Vee are also developing buy-online and pick-up in-store capabilities, and the deal will roll out several DSW shop-in-shops in Hy-Vee stores over time. Prior to the rollout of shop-in-shops, the companies will launch a pilot of top-selling family footwear in a pallet format in more than 120 Hy-Vee stores.
The partnership allows Designer Brands the ability to deliver differentiated products and experiences, part of its long-term strategy for growth. It also infuses Designer Brands’ commercial business with renewed energy and possibility.
“We are excited to be growing in new categories and delivering DSW’s mission of inspiring self-expression to Hy-Vee customers,” states Roger Rawlins, CEO, Designer Brands. “Our commercial team has positioned itself as the plug-and-play solution to grow in the footwear category. We’re looking forward to working with our incredible partner, Hy-Vee, to offer an amazing assortment of quality footwear for the whole family at a great value.”
As an innovator in the grocery industry, Hy-Vee’s partnership with Designer Brands provides another way to bring quality and convenience to customers throughout its more than 265 stores in its eight-state region.
“Quality footwear and accessories will always serve as a top need for the American consumer, which is why we’ve made these solutions available to our shoppers,” says Randy Edeker, CEO, Hy-Vee. “Hy-Vee’s goal is to provide its customers the very best in all lifestyle categories in a convenient and easy-to-shop format, and we’re proud to partner with a company that shares the same vision.”
Roger Rawlins, CEO, Designer Brands