Fleet Feet has been named to Fast Company’s second annual Brands That Matter list for having an indisputable impact on business and culture. Honored in the Retail category, Fleet Feet is recognized for its unique ability as a community retailer to forge an emotional connection with not only its customers but its local communities across the country.
“Each Fleet Feet store is made up of local owners, operating partners and employees who work tirelessly to serve their customers and communities,” states Joey Pointer, president and CEO of Fleet Feet. “From outfitting a customer for a pair of new shoes to encouraging runners through a megaphone at local races, Fleet Feet believes running has the power to change people—and communities—for the better. It’s an honor to be recognized by Fast Company and it’s a true testament to the dedication and passion of our entire team.”
Fleet Feet believes its impact is a direct result of its people-first philosophy. As the largest franchisor of locally owned and operated run specialty stores with more than 250 locations, the brand takes pride in supporting its employees with professional development and career advancement opportunities, which is why one-third of its store owners will proudly tell you they were once store employees.
From helping the customer searching for the perfect-fitting shoes to coaching the customer ready to run their first mile to supporting charitable partners within each community, Fleet Feet offers a retail experience that isn’t just transactional, it’s transformational.
“This year, we’ve expanded the Brands That Matter program to evaluate honorees in the context of how they matter within the category in which they compete for people’s attention or loyalty,“ says Brendan Vaughan, editor-in-chief, Fast Company. The result is a wide-ranging list of honorees that are making their mark on culture, and through social impact.”
The second annual Brands That Matter list recognizes brands that have achieved relevance through cultural impact and social engagement, and authentically communicated their missions and ideals. Fast Company editors judged each brand on relevancy, cultural impact, ingenuity and business impact. Fleet Feet was recognized as one of 144 brands ranging from multinational conglomerates to nonprofits.