- The Plus Awards
Performance sock brand Feetures is partnering with Fleet Feet to donate up to 20,000 pairs of free socks to medical professionals in select regions throughout the United States. The Buy One, Gift One program will go into effect immediately at participating Fleet Feet locations through curbside pick-up only and run until every pair has been donated.
“At Feetures, we have a long history of working with retailers to donate and distribute socks to those in need,” states Joe Gaither, vice president of marketing at Feetures. “Our hope is that by working with Fleet Feet, we can show appreciation for healthcare workers on the front lines while also helping people run and support their local running store in a safe way.”
“As husband to a critical care pediatrician, I have first-hand insight into the bravery and selflessness of the medical community,” says Joey Pointer, Fleet Feet President and CEO. “I’m thankful for Feetures’ generosity in partnering with Fleet Feet on something meaningful that both provides comfort to those on the front lines and helps our communities and stores do what they do best—work together on acts of goodwill through running.”
“Much has been said about the bravery and courage of our staff, but I don’t think people fully appreciate the physical toll that this patient population and all of the additional PPE can take on our staff,” says Mark Miller, President and CEO at West Hills Hospital in Los Angeles. “We are so excited for our staff to receive these donations, it will be perfect for them and the hard work they are doing.”