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Famous Footwear to Open Largest NYC Flagship

Just in time for the holidays, a new Famous Footwear flagship will open on 34th Street and Broadway in Manhattan this Friday—the largest of the company’s 32 New York metro-area stores.

“Our customer is at the center of everything we do–always–so we spent a long time thinking about the store design and experience that would best serve our customer in this iconic Herald Square location,” states Molly Adams, president of Famous Footwear, a division of Calares. “We’ve created a store that’s fun to shop—whether you want to explore and discover something new, or you’re on a mission to get in and out with that perfect pair. We’re looking forward to serving not only our loyal long time New York customers, but the many tourists looking for famous brands, the latest styles and amazing customer service, all at a great value. There’s nothing like Manhattan shopping, and we’re thrilled to offer New York shoppers the best Famous has to offer with our new flagship store—after all, there’s no better place to make our customers feel a little Famous!”

The two-level, 8,400-square-foot flagship store will carry nearly 24,000 pairs of shoes for women, men, and kids from leading brands, including Nike, Vans, Adidas, Converse, New Balance, Steve Madden, Timberland, Dr. Martens, Skechers, Birkenstock, Crocs and many more. A full floor will be dedicated to women’s trends and styles, while three brand and trend shops will highlight the newest assortment from key brands. The flagship will also feature the chain’s largest assortment of accessories, including backpacks, lunch bags, mini bags, fanny packs, socks and shoe care items.

Services and perks the store will offer include: Famously You Rewards loyalty program (with the opportunity to earn points for every dollar spent with flexible redemption, bonus points opportunities, early access to sales and special events, and more); home delivery of any item not in stock; and buy online, pick up in store.

A grand opening celebration Nov. 22-23 will include instant win cards with gift card prizes up to $500 and a #Famouson34th sweepstakes inviting customers to post photos of themselves in front of the store’s large first floor mural for a chance to win a $500 gift card. In addition, the store will distribute “shoe fortunes” throughout Herald Square Nov. 29-30, reminding people how they can “feel a little Famous.” Details and contest rules will be available in the store.

The March 2024 Issue

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