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Ecco Honored with German Design Award for Two Outdoor Styles for Spring ’21

Ecco’s BIOM 2.0 trail shoe and the Exowrap all-terrain sandal have been recognized in the category of Excellent Product Design as part of the German Design Awards, one of the world’s most renowned design competitions. Last year more than 5,400 projects from 63 countries were entered.

“As we deepen our ongoing commitment to the outdoor category globally, our product and design teams are always raising the bar for themselves to bring fresh and relevant styles to the new athletic outdoor consumers of today,” says Nikolai Christensen, global head of Ecco Outdoor. “We are honored to be recognized for our innovations, from our water-saving Dri-Tan technology to these two new versatile styles that give our specialty retailers something new, different and truly design-driven to offer their customers.”

Inspired by barefoot runners and originally developed for elite athletes, the Ecco BIOM 2.0 blends speed and agility with futuristic street style for a new statement sneaker. Featuring BIOM Natural Motion technology, this urban and outdoor athletic hybrid sneaker enables more natural and efficient movement on city streets and hiking trails, while offering a close-to- barefoot feel. Available Feb. 1, 2021, the SRP is $200.

The Exowrap sandal blends outdoor functionality and state-of-the-art weightless comfort with modern, urban aesthetic. It delivers long-lasting cushioning and remarkable rebound with a Phorene footbed for all-day comfort on beaches, trails and city streets. Available Mar. 1, 2021., the SRP is $140.

“Since our founding in 1953, our primary task has been to observe, analyze and evaluate what is happening in design internationally,” says Andrej Kupetz, CEO of the German Design Council. “The winners each year not only exemplify the economic and cultural value of outstanding design, but they also provide direction and are representative of current themes and trends.”

The June 2024 Issue

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