Tamaris, a division of by Wortmann Group, is expanding its footprint in the North American marketplace with a distribution agreement, beginning this fall, with Earth, Inc. of Waltham, MA.
“We are beyond thrilled to partner with the Wortmann Group,” says Phillipe Meynard, CEO of Earth, Inc. “Tamaris and Earth, make an ideal partnership with a shared passion for technology and quality coupled with a long history of shoe-making expertise.” Adds Mark Parsley, president of Earth, Inc.: “Tamaris is a perfect addition to the Earth Shoes brand portfolio..”
“Fall 2021 is ideal timing for the brand to expand across the pond,” says Lance DeShazo, senior vice president, who will lead the North America team for Tamaris, describing the brand as an “instant win in the North American marketplace, offering incredible value, design and built-in comfort with a fashion twist.” Tamaris offers a wide range of styles focused on fit, comfort and versatility. ANTIshokk and ANTIslide are two of its leading comfort technologies. DeShazo adds that Green Step, an assortment of styles with eco and sustainability components, is a timely add-on to the collection.
“We are proud to have found a competent partner in Earth, Inc., who will introduce our brand with a lot of vigor and expertise on the North American Continent,” says Jens Beining, CEO of the Wortmann Group. “With our shared strength, we are convinced that we will make many North American women happy too.”
Tamaris kicked off the partnership at the Micam Americas digital event today, and will be shown by appointment at Magic Pop-up in Orlando and The Atlanta Shoe Market later this month. Independent retail shops, better department stores and full price ecommerce sites are the brand’s targeted points of distribution. Tamaris.us is scheduled to go live this August; the site will offer an expanded assortment. An extensive marketing campaign throughout the Fall/Winter ’21 season will support the expansion.