- The Plus Awards
DTLR is showing its appreciation for nurses with the Walk in My Shoes giveaway in partnership with Puma and the National Black Nurses Association (NBNA). During National Nurses Week (May 6-12), DTLR will be accepting nominations to give 60 pairs of shoes to 30 nurses across the country serving on the front lines of the Covid-19 pandemic. (You do not have to be a member of the NBNA to be nominated or to win.) In addition, DTLR and Puma will donate 300 pairs of shoes to nurses around the country after May 12 to help them stay comfortable as they travel to and from work.
To nominate a nurse visit https://www.nbna.org/walkinmyshoes. The deadline for nominations is May 12, 2020. DTLR is also encouraging everyone to celebrate hardworking nurses by posting a photo or video with a caption honoring a nurse, using the hashtag #WalkInMyShoes.
“DTLR is proud to partner with Puma to donate sneakers to nurses on the front lines of this unprecedented pandemic,” states Shawn Caesar, vice president of marketing at DTLR, a lifestyle chain with more than 240 stores in 19 states. “Giving back to our communities is in our corporate DNA, so being able to partner to bring comfort to those who are working tirelessly to save lives is exceptionally rewarding.”
“Puma is committed to helping our healthcare heroes across the U.S. by rallying together with organizations like DTLR and NBNA to provide sneakers to those on the front lines fighting COVID-19,” says Allison Giorgio, vice president of marketing at Puma North America. “We hope these shoes will provide nurses with the comfort they need while continuing their amazing care for patients during this challenging time.”
“Our mission is to improve the health and lives of nurses across the country, so we are thrilled to be able to help provide them with the opportunity to receive sneakers from Puma and DTLR,” says Dr. Martha A. Dawson, president of the NBNA, which represents 308,000 African American nurses nationwide. “As nurses are on their feet every day risking their lives to improve the lives of others, comfortable footwear during long shifts can make a world of difference.”