DSW opened its first warehouse in the Kingdom of Saudi Arabia. Located at the Mall of Dhahran, it marks the chain’s second store outside North America. The company opened a location at the Muscat Grand Mall in Oman in June with its regional franchise partner, Apparel Group.
“We are excited to provide the broadest retail footwear assortment in the region,” states Simon Nankervis, Chief Commercial Officer. “At 15,000 square feet, this new store design delivers the same capacity on half the space of our North American locations, giving our Saudi guests the same experience they would expect to receive in the U.S., while positioning the warehouse as a potential fulfillment center for future digital initiatives.”
Customers will find a wide assortment of sandals, athletic, dress, casual footwear and accessories for the entire family. Top brands like Nike, Adidas, Aldo, Birkenstock, Toms and Franco Sarto are among the enormous assortment offered at an everyday value. The opening also marks the second of many more Middle East-based stores to come as DSW earlier this year announced plans to build as many as 40 locations over five years in the region with Apparel Group.