- The Plus Awards
Merrell and Dogfish Head Craft Brewery have served up a cobranded trail running shoe inspired by two of their shared passions: the outdoors …
Merrell and Dogfish Head Craft Brewery have served up a cobranded trail running shoe inspired by two of their shared passions: the outdoors and beer. The limited-edition Merrell Agility Synthesis X Dogfish trail runner is now on tap in select stores and on Merrell.com, and will also be sold on Sept. 29th at Dogfish Head’s annual Dogfish Dash in Milton, DE.
Available in a “SeaQuench” colorway for men and women, the design is inspired by Dogfish Head’s SeaQuench Ale, now the best-selling sour beer in America and is recognized by its signature sea-foam green can and off-centered ingredients, including black limes and sea salt.
“Partnering with Merrell, leaders in the active lifestyle footwear category, to release this sweet SeaQuench-themed shoe is a great reminder to folks everywhere that you can ‘have your beer and drink it too.’’ states Sam Calagione, founder of Dogfish Head. “Maintaining an active lifestyle is all about balance—go for a trail run or a gym workout, then reward yourself with a cold can of SeaQuench Ale.”
Merrell and Dogfish Head both believe wild spaces urgently need to be sustained and protected. With that in mind, the cobranded shoes are made with a more sustainable choice wherever possible. They include reclaimed scrap rubber, BLOOM algae foam instead of petroleum and recycled plastic. Alongside the launch, Merrell will be donating $10,000 to The Conservation Alliance, whose mission is to engage businesses to fund and partner with organizations to protect wild places for their habitat and recreation values. Merrell is a pinnacle member of The Conservation Alliance and, to date, has provided more than $1 million in funding to assist its efforts.