In celebration of Giving Tuesday (Dec. 1), Dearfoams donated $10,000 to food banks across America following the conclusion of its “ The Family You Choose ” holiday giveback sweepstakes. This donation is the latest in the leading slipper brand’s ongoing efforts to give back to its communities and support families in need of the comforts of home.
“In this unprecedented year, the holiday season is an opportunity to refocus on what really matters by uniting those closest to you to sit down and truly enjoy a hassle-free meal together, even if that means it is on Zoom,” says Tricia Bouras, president of Dearfoams. “Through ‘The Family You Choose ’ sweepstakes, we were not only able to create special memories, but we were also able to help provide food to the millions of Americans that now rely on food banks for help.”
Dearfoams introduced “The Family You Choose ” sweepstakes to provide seven lucky winners with the ultimate holiday family feast (a $1,400 value) to enjoy virtually or together. For every entry received between Oct. 9 and Nov. 13, 2020, Dearfoams pledged to donate $1 to local food banks across America and was pleased to reach its goal of $10,000. As part of the sweepstakes prize, all seven winners were able to select a local food bank of their choice to receive a $1,000 donation on behalf of Dearfoams in their name, contributing support across local food banks in Delaware, Connecticut, Florida, Pennsylvania and elsewhere. An additional $3,000 was donated on behalf of Dearfoams to its local community’s food bank, Mid-Ohio Food Collective, in Columbus.
“This amazing donation during these challenging times means so much to our customers and to the communities we serve,” says Matt Habash, president and CEO of Mid-Ohio Food Collective. “Every dollar donated can provide up to $9 dollars in groceries. With so many new families coming to us for food assistance for the first time, this generous donation will help provide meals and support as neighbors who are struggling continue to work through this pandemic. We are incredibly grateful for this wonderful partnership.”