Dearfoams, a division of RG Barry, has named Jocelyn Thornton as its new brand president. The hire is expected to solidify the Columbus-based organization’s progression as a lifestyle brand, evolving from its roots as the world’s first foam-soled washable slipper.
“As Dearfoams evolves into a multi-category comfort brand, we are elated to have Jocelyn lead this transformation,” states Bob Mullaney, CEO of RG Barry. “Her consumer and product experience, coupled with her leadership style, make for an ideal fit for this next evolution and growth in Dearfoams’ 75-year history.”
Thornton’s extensive experience in footwear product development includes stints at Sperry and Clarks, as well as consulting experience at the Doneger Group, where in her role as SVP, she led large players in the fashion and retail industry, helping build and implement successful brand and product strategies. Most recently, she was the Executive Vice President of Product and Merchandising at Earth Shoes.
“I admire how Dearfoams has experienced such a successful growth story while being true to the values set by its female founder 75 years ago,” says Thornton, citing the brand’s strong sales growth in 2020 as a testament to a creative and driven community. “Dearfoams has the opportunity to further realize the promise of comfort beyond the world of slippers, and I am looking forward to leading this transformation by building upon its rich heritage, strengthening our organization and enhancing the consumers’ daily life experiences.”
Thornton’s consumer insights and proven track record of evolving a brand’s offering into commercial success will be a welcomed addition to the Dearfoams leadership team as the brand moves into multi-category segments including home, sleepwear and socks, and is expanding significantly within the comfort shoe segment. “Jocelyn is modern leadership: confident, honest, transparent, inspiring, humble, committed, balanced,” Mullaney says. “Her style and experience will enable the Dearfoams team to realize the great vision and purpose available to the brand.”