Dearfoams, a division of RG Barry Brands in Columbus, OH, rolled out its national “you buy one, we give one” campaign in support of Ronald McDonald House Charities (RMHC) of Central Ohio today, which fittingly is World Kindness Day. Running through Dec. 25, for each pair of slippers purchased on Dearfoams.com, the company will donate a pair of slippers (up to 50,000) to the charity. Last week, Dearfoams kicked-off its partnership with RMHC of Central Ohio by distributing 2,000 pairs of slippers to residents.
“The compassion and care that Ronald McDonald House Charities provides its residents is second to none, and we are honored to give residing families a little added comfort this holiday season,” states Dana Seguin, chief marketing officer of RG Barry Brands. “Our customers are eager to shop for a cause, and we are excited for them to lead this campaign to a successful outcome.”
In honor of World Kindness Day, Facebook users who share Dearfoams’ “you buy one, we give one” campaign post through midnight tonight will have a pair of slippers donated in their name to RMHC of Central Ohio. Shoppers are encouraged to show-off their new slippers on social media with #DearfoamsGives. To see our donation dashboard and for more info on this campaign, visit Dearfoams.com/Gives.
“We could not be more appreciative of or excited by this partnership,” says Dee Anders, CEO of RMHC of Central Ohio. “We have residents from all across the country and the world, staying from just a few nights to more than a year. Every little bit of comfort and support makes a difference.”