As their neighbors struggle to make ends meet, Darn Tough Vermont decided to raise much needed funds in a way that it uniquely could. The team developed the Foodbank Farmer’s Market sock (available on DarnTough.com for $22) that sees every penny of its sales donated to the Vermont Foodbank.
“Our machines knit socks in the heart of Vermont, and this was our way we could help our own community immediately,” states Ric Cabot, president and CEO. “The Vermont Foodbank strives to gather and share quality food so that no one in the state will go hungry. As a local family-owned business, we value the role we can play to support Vermonters who need it most.”
“This pandemic is creating a food assistance emergency unlike anything we’ve seen since we opened our doors more than 30 years ago”, says John Sayles, CEO of Vermont Foodbank . “The Foodbank and our statewide network of food shelves and meal sites will not be able to meet the demand on our own. Luckily, we have local heroes like Darn Tough. They have stepped up to do what they do best – make amazing socks and support their community. We’re so grateful to their team and everyone who has purchased a pair of Foodbank Farmer’s Market socks.”
Darn Tough Vermont‘s Lance Pitcher pulls strings—in a good way—in support of the Vermont Foodbank.