This season, M. Gemi encourages consumers to put their used items to good use.
This holiday season, direct-to-consumer footwear brand M. Gemi is partnering with Dress For Success, a non-profit organization that empowers women by providing professional attire for the interview and job-search process. The brand is calling on its shoppers to #makesomeroom and give back to their communities through a local shoe drive or by donating gently used shoes to the organization. With every purchase (or one can be requested without one), M. Gemi sends a donation kit with pre-paid mailer for Dress For Success.
By partnering with the non-profit’s Boston branch, the initiative hits close to home for M. Gemi. “Getting back on your feet with nothing is extremely difficult,” offers Rosie, a woman who was able to take advantage of the program. “I went to Dress for Success, and the women there worked with me one-on-one, as if I was very special. I was provided with a beautiful suit, blouse, earrings, necklace, shoes and a handbag; I was amazed and thrilled. It’s an unbelievable experience.”