Sandal brand Flojos under new ownership, poised for growth in 2017.
Earlier this month, investor firm the Courtney Group acquired Flojos, a family-owned business from husband-and-wife team Nellie and Sheng Yen Lin. John Dickinson, a footwear industry executive is taking over as CEO of the Newport Beach, CA–based brand.
With Courtney Group’s track record of success backing new CEO’s, President Tom Courtney is optimistic with plans to expand Flojos’ men’s division, bring back limited-edition styles and extend internationally. “As one of the original sandal companies, Flojos has strong brand recognition which was attractive to us,” Courtney adds. “The brand was doing well, the owners just wanted to retire and leave the brand with someone who could build upon the heritage. We see a tremendous opportunity to expand not only here in the U.S., but the international opportunities are equally great.”
Flojos will continue to carve its niche in the surf industry, teaming up with such talented athletes as Paul Pugliesi (WSL competitor), Paul Pence, Cole Harmening, Raya Walker (wakeboard), Jake Maki, Melia Haller and Scott Strong. Flojos will continue to support the industry and develop marketing and social media strategies meant to expand brand awareness.