RG Barry Brands, makers of Dearfoams, Baggallini and Foot Petals, has hired former Shoes.com president and COO Bob Mullaney as president and CEO. He replaces Greg Tunney.
Mullaney comes to RG Barry with a 20-year track record in building and transforming industry-leading footwear and lifestyle brands. At Shoes.com (formerly Shoebuy.com), he repositioned the business from a basic transactional site to an optimized online customer shopping experience, leading the company to a double-digit growth trajectory. Prior to his role at Shoes.com, Mullaney served as president of Americas for The Rockport Company, where he was responsible for the successful growth and development of the wholesale and retail businesses. Under his leadership, the company achieved solid top-line growth and channel optimization, leading to the successful sale of the company from the Adidas Group to a new entity established by Boston-based investment firm Berkshire Partners and New Balance Holdings. Previous to that, Mullaney held leadership roles at Brown Shoe Company (Caleres Group), Vida Group and The Stride Rite Corporation.
“The Board believes that Bob’s extensive leadership experience coupled with his success at effecting change make him the right person at the right time to help execute the strategic priorities of RG Barry Brands,” states Scott Scharfman, chairman of the RG Barry Brands Board of Directors. “Bob is a commercially-minded leader; his passion for building brands, deep ecommerce experience and relentless consumer focus will be critical as we drive accelerated growth and expand our customer reach.”
“This is an amazing opportunity and privilege to further lead the evolution of this tremendous company,” Mullaney says. “The quality of our people−a dynamic group of professionals−is both undeniable and inspiring and will be central to building our business. We’ll target brand growth through a relentless consumer focus, a commitment to product innovation and compelling brand marketing. We’ll further accelerate our business as we fuel our key engines of growth, including enhanced ecommerce capabilities, global expansion, great licensing partnerships and strategic acquisitions.”