It was the house that Birkenstock built.
International and local media, brand supporters, industry leaders descended on Cipriani 25 Broadway in New York Monday night, for an evening of celebration with the legendary German brand. Guests enjoyed interactive exhibitions and installations that paid tribute to the company’s orthopedic roots and its focus on foot health in an environment that highlighted the nature and natural materials that inspire Birkenstock. There was also shoe customization from Three Kings Tattoo and reflexology by Chillhouse.
A precursor to the company’s 250th anniversary in 2024, the evening provided attendees an opportunity to experience the heritage of the German brand in a fresh, new light. Performers Natalie Hart, Chanese Elifé, Oswin Benjamin and Nduka the Chief added to the ambiance, while DJ MICK performed throughout the evening.
Brand fanatic Whoopi Goldberg and Birkenstock Group CEO Oliver Reichert
Let your Birkenstock garden grow: Select styles on display at Cipriani 25.
Tattoo shoe: Three Kings Tattoo shoe customizing.