Bearpaw will kick off its #BearpawCares initiative on Apr. 24 with a nomination-based charitable campaign benefiting the frontline workers of the Covid-19 crisis. From that day through May 25, the company will engage its social media followers and brand loyalists to nominate someone they know working on the frontline to receive a complimentary pair of slippers. In total, Bearpaw will be donating 1,000 pairs of slippers across the United States.
“At a time when so many people have been adversely impacted by Covid-19, it was important for Bearpaw to support those on the frontline with the resources we have available and to thank them for working tirelessly in the fight against this pandemic,” says Tom Romeo, founder of Bearpaw. “We are proud to support those on the frontline and hope to provide them with a sense of comfort after a long day on their feet.”
Bearpaw followers will be able to nominate one person of their choice by filling out a nominee form at bearpaw.com/bearpawcares. Nominees must be based in the United States. Every person selected will receive a congratulations email with directions for ordering.