Kids Foot Locker, part of New York–based specialty athletic retailer Foot Locker, Inc., kicked off its back-to-school campaign today with a new commercial titled “Swap,” starring 2016 NBA Champion Kyrie Irving.
“I am excited about my Kids Foot Locker back-to-school spot that includes the freshest Nike gear for kids getting ready for the new school year,” Irving says. “As always, it was great to work with Kids Foot Locker, and I love the creative idea of a young fan swapping identities with his idol.”
“Kyrie is such a great role model for so many kids across the country, both on and off the court,” adds Chris Santaella, general manager, Kids Foot Locker. “We had a lot of fun bringing that to life with this spot. His latest signature Nike shoe, the Kyrie 2, will certainly be a back-to-school favorite at Kids Foot Locker this year.”
In addition to the back-to-school campaign, Irving will support Kids Foot Locker’s partnership with Boys & Girls Clubs of America (BGCA). Following his team’s championship run, Kids Foot Locker donated 190 pairs of his signature Nike shoes to Boys & Girls Club kids in Cleveland, reflecting the number of points he scored throughout the final series. Continuing his support of BGCA, Irving will be featured on the poster giveaway for consumers who donate to Kids Foot Locker’s third-annual “Add-A-Buck” campaign, beginning Sept. 1. Those shopping in Kids Foot Locker stores and on kidsfootlocker.com will be encouraged to donate $1, $3 or $5 at check-out to benefit Boys & Girls Club youth as they prepare for their Great Futures.
Check out the spot in this video: