Bowlero Corporation (formerly Bowlmor AMF), the worldwide leader in bowling entertainment, has launched its “BeBowled: Shoe Design Challenge,” offering America’s aspiring designers and bowling’s biggest fans a once-in-a-lifetime opportunity to redesign the iconic bowling shoe.
The #BeBowled: Shoe Design Challenge will give the country’s aspiring designers the chance to put their creative talents to the test as they redesign an American classic and launch a new shoe for a new era in bowling entertainment. Here’s how the contest rolls: Contestants officially enter their design submissions online at www.bowlerocorp.com/designourshoes by Apr. 16. In late April, five finalists will be announced and in late June they will be flown to New York to see their designs live during an epic fashion show set on the lanes at Bowlmor’s Times Square flagship location.
At stake: a cash prize of $2,500 and the winning designer seeing her/his shoe professionally designed, produced and distributed to more than 75 Bowlero and Bowlmor locations nationwide, rolling out in 2019.
“Bowling is the ultimate American pastime and the shoes that go along with it are iconic, but outdated,” says Colie Edison, chief customer officer for Bowlero Corp. “This contest will inspire designers to reinvent the bowling shoe just like Bowlero has reinvented the bowling business. We can’t wait to see all of the bold new shoe designs!”