American Exchange Group Acquires White Mountain Footwear

American Exchange Group, which acquired Aerosoles last January, has added White Mountain Footwear to its portfolio. The company plans to integrate and leverage the structure, sourcing and manufacturing capabilities of White Mountain with Aerosoles. Together, the two companies will expand distribution channels and introduce White Mountain Footwear and its sister brand, Cliffs, to a diverse range of categories and audiences.

“I have been truly impressed with White Mountain’s experienced executive leadership team and its long, dedicated, tenured staff that has supported the company’s growth over many years,” Alen Mamrout, CEO of American Exchange Group. “I look forward to seeing them bring that success, commitment and enthusiasm to Aerosoles.”

“We are excited to be part of American Exchange Group,” says Robert Geller, White Mountain’s Chief Revenue Officer. “White Mountain has a long tradition of providing our customers top quality and fashion footwear at great values. This acquisition will unlock a lot of value and we are looking forward to carrying on the 40-year tradition of the White Mountain brand under new ownership. Teaming up with American Exchange Group will allow us to grow and expand our business, add additional product categories and leverage synergies.”

“This is an exciting time for our company as we see tremendous growth opportunities for White Mountain to expand beyond ladies’ footwear into additional product categories as well as opportunities in manufacturing, wholesale and licensing,” says Steve Velasquez, Chief Strategy Officer for American Exchange Group.

 

The September 2024 Issue

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