Aetrex Worldwide re-launched with the purpose of establishing the most comprehensive forum for updated information on foot health available on the web. Originally launched in 1999, the site is designed to provide an easy-to-navigate source for visitors to learn about common foot conditions and treatments as well the benefits of preventative foot care. In addition to informative daily content, the site offers the ability to connect with an experienced podiatrist and specialist who can help address common questions and provide personalized health advice.
Users can also learn about the intrinsic benefits of foot scanning. (Aetrex has recently rolled out the next generation of foot-scanning technology, Albert, and continues to invest in the development of new software that elevates what consumers can ultimately learn about their feet.) The new site represents the educational tool of record for the new AlbertOS and the resource feeds directly into Aetrex’s growing technology ecosystem.
“Users of the Albert scanning technology have the option to explore foot care, health and wellness topics as part of their foot scanning experience, which really drives the in-store experience home,” says Melissa Libner, vice president of marketing for Aetrex’s Technology & Orthotics division.
“Foot.com is visited by more than 40,000 users each week and is an important hub that centralizes information about all areas of foot care in an effort to educate the public,” adds Aetrex CEO Larry Schwartz. “Aetrex has been a leader in foot health for generations and we are invested in helping create more awareness about the long term benefits of foot care to help people across the globe feel and perform at their best.”