Today, British footwear and apparel brand Joules launched its first lifestyle partnership with the North Cornwall contemporary beach haven, Watergate Bay Hotel. The collaboration represents a milestone in Joules’ evolution from its equestrian roots to a fully-fledged lifestyle brand, introducing them to a wider audience. Plus, Joules is no stranger to the British coast. Born in market towns, its retail portfolio now includes 26 well-performing coastal stores.
Set on its own spectacular surfing beach on the North Cornwall coast, Watergate Bay Hotel has earned a reputation as one of the U.K.’s must-visit coastal destinations. As a part of the collaboration, hotel staff will be outfitted in the SS16 range, and guests will enjoy exclusive benefits at Joules nationwide.
“Watergate Bay represents everything that we live and breathe at Joules, enjoying the outdoors, taking time off and spending time with family and friends,” offers Ronny Helvey, Joules’ marketing director. “We’re delighted to be working with the team at Watergate Bay and are excited to have the opportunity to introduce Joules to those who may not be familiar with the brand and bring more to our loyal customers.” Will Ashworth, managing director at Watergate Bay Hotel echoed the positive sentiments: “We’ve enjoyed a fantastic relationship with Joules over the past few years through the Polo on the Beach and are thrilled to be able extend our partnership and bring more to every guest’s stay with us. Our two brands have much in common and we’re looking forward to continuing to work together closely.”