Fashion Fridays: Luichiny Revs up NASCAR Sponsorship and More

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Footwear Webdesk
Fashion Fridays
September 23, 2011

Fast Times
The world of shoes never takes it foot off the gas pedal as evidence of this week’s quick sampling of hot news and cool sightings. —Angela Velasquez

Racing with Luichiny
Trendy shoe brand Luichiny has recently partnered with stylish NASCAR drivers Amber and Angela Cope. Along with shooting ads for the company’s 2012 marketing campaign, “The Cope Twins” will sport Luichiny’s logo on their cars this upcoming season.

Shoe and NASCAR fans can watch Angela’s first race with her Luichiny-bedecked car this Saturday at the Nationwide Series at Chicagoland Racetrack, where sister Amber will support her effort by being spotter for the race.

From left: Angela and Amber Cope.

SoHo Welcomes Vans
Vans and DQM (Dave’s Quality Meat) opened the doors to the Vans DQM General Store in SoHo this past week with a bash that capped off the first day of business with hundreds of friends and family. Guests packed into the 2,600-square-foot space and jammed to the beats of Ray Barbee and the Mattson 2. Delicacies from the city’s finest food trucks were also on hand.

As Vans’ first Manhattan flagship store, the skate shoe purveyors co-branded with New York-based skate kings DQM with an offering of legendary Vans styles and DQM apparel and accessories.

Recessionary Chic Spotted on the Runway
Imitation of Christ designer Tara Subkoff complimented her Depression-era bias cut dresses with Chelsea Paris footwear at her recent Spring 2012 runway show in New York. The show featured three styles from the spring collection, including vintage-inspired sling-backs, peep toe heels and cage booties.